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Understanding SEO Basics To Enhance Your Online Presence
One of the most important elements for ensuring that your products, services, and offerings are discovered by those actively searching for them online is search engine optimization (SEO).
But what is it?
Why is it important for your business?
What are the common myths that might be holding you back to learn more about it?
Let’s explore what is involved for enhancing a site’s search engine performance and drive organic traffic.
What is SEO?
SEO, or Search Engine Optimization, is the practice of increasing a website’s visibility on search engines such as Google, which is the most widely used in the world.
It involves optimizing various elements of your website to improve its ranking in search engine results pages (SERPs) for relevant keywords and phrases.
The ultimate goal of SEO is to attract more organic (non-paid) traffic to your site and stand alone web pages, making it easier for potential customers to find you when they search online.
