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SEO Strategy and Metrics for Success

Janice Dugas
4 min readSep 4, 2024

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Why you need a solid SEO strategy and Metrics to measure results.

driving gps road trip
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Driving website traffic without a clear plan is like embarking on a road trip with only a vague destination in mind but no map or GPS to guide you.

You might eventually reach your destination, but it will take longer and require more effort than if you had a well-planned route.

A solid SEO strategy provides you with a clear goal and a step-by-step plan to achieve it.

Even if you’re new to search engine optimization (SEO) and not yet familiar with ranking for specific keywords, having a plan in place is key to keeping focused and committed.

As you progress, you can fine-tune and adjust both your strategy and your goal.

With a SEO strategy and metrics to track your progress, it becomes easier to determine if your approach is effective. Without these elements, you’re merely guessing, which is not a sound business practice.

SEO requires time and effort, and if you’re outsourcing the work, it can also involve a significant financial investment.

So, where to begin?

Start by implementing a reliable website analytics program to measure your current traffic and identify where new…

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Janice Dugas
Janice Dugas

Written by Janice Dugas

Online Visibility Strategist helping local businesses,service-based entrepreneurs reach the right audience and grow their revenue. https://linktr.ee/janicedugas

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